Hella Lighting Featured on New 2012 Volkswagen From Puebla

FYI: Volkswagen Buyer’s

MEXICO CITYNov. 29, 2011: The all-new 2012 Volkswagen Beetle
assembled in Puebla, Mexico, features
front and rear exterior lighting from Hella.

A major global supplier of automotive lighting and electronics, Hella
has lighting production facilities with more than 2,000 employees in Mexico — two in Guadalajara and one in Mexico City.

Shown for the first time at this year’s New York International Auto
Show, the new Beetle is equipped with Hella headlamps, fog lamps, front
side markers, tail lamps, rear reflex reflectors and a center high-mounted
LED stop lamp.

In addition, Hella Electronics’ products supplied for the new vehicle
from the company’s San Jose Iturbide manufacturing plant include
daylight-running-lamp printed circuit boards, which are part of an
energy-saving module.

“Hella’s relationship with Volkswagen and the VW Beetle dates back to
the first Beetle prototype in 1935 and the start of mass production in
1945,” said Ignacio Moreno, CEO of Hella
Lighting for the Americas and president of Hella’s Corporate Center Mexico.
“Our lighting partnership with Volkswagen has continued on a variety of
Beetle models over the years.”

Volkswagen officially started production of the new Beetle in July at
its Puebla plant during ceremonies
attended by Mexican President Felipe
and Hubert Waltl, board
member for Production and Logistics at Volkswagen Passenger Cars.

Hella began development of its lighting programs for the new 2012 Beetle
in 2009. To develop the tail lamps, members of Hella’s engineering and
product development staff in North America
 led a core design team located in Lippstadt, Germany. The headlamps
were designed by an engineering team in the Czech

Hella will be providing halogen and HID versions of the headlamp for use
in the Americas and Europe. Hella’s
halogen headlamp uses a standard reflector system using an HB2/H4 bulb for
high and low beams. Daytime running-lamp and position-lamp functions are
achieved by using one double filament bulb. Production of the halogen
version of the headlamps for the new Beetle started earlier this year at a
Hella plant in Mexico City.

Hella’s HID headlamp consists of a bi-xenon projector using an
innovative 25-watt burner — an energy-efficient solution that
offers savings of 30W when compared to halogen-bulb solutions. Hella also
uses LED technology to generate daytime running-lamp and position-light
functions. The LED arrangement gives the headlamp a distinctive

One of many Hella lamps on the new Beetle is a front side-marker
single-function lamp. Located in the front fender of the vehicle near the
wheels, the side-marker is a single lamp that uses standard bulb

The rear-reflectors are a safety features that reflect light, enabling
other motorists to see a parked vehicle or a vehicle driving without the
tail lamps on. It is integrated into the rear bumper.

Hella also provides VW with a six-function tail lamp. Stop and
tail-lamp functions feature a dual filament 21/5-watt incandescent bulb.
The turn signal and backup lights use standard bulbs. The side reflex
reflector is incorporated in the lens of the tail lamp. The side marker
function (only required for the US market), is achieved by using a single
LED. This function assures basic visibility of the vehicle at night.

The 2012 Beetle’s center high-mounted stop lamp is comprised of 18 LEDs.
It is mounted above the trunk lid in the rear for the vehicle.

Volkswagen’s Puebla plant is the
largest automotive facility in Mexico and
one of the Volkswagen Group’s biggest vehicle manufacturing plants. Puebla supplies vehicles for both North and
South America, as well as Europe, and has a workforce of more than

About Hella: Hella KGaA Hueck Co. develops and manufactures
lighting and electronics components and systems for the automotive
industry. Its joint venture companies also produce complete vehicle
modules, air-conditioning systems and vehicle electric systems. In
addition, Hella has one of the largest automotive aftermarket organizations
in the world, with its own sales companies and partners in more than 100

Hella Group sales were $4.98 billion in
fiscal year 2009-2010. Hella is one of the top 50 automotive parts
suppliers in the world and one of the 100 largest industrial companies in
Germany. Nearly 23,000 people work at 70
locations in more than 30 countries, including more than 3,500 research and
development engineers and technicians. Additional information is available
at www.hella.com.

From its three lighting facilities in Mexico, Hella supplies a number of the world’s
major automakers, including BMW, Chrysler, Ford, General Motors, Mercedes,
Nissan and Volkswagen.

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